Beginner’s Guide to SEO: blogging help

seo

SEO also known as search engine optimization is something not all bloggers think about, they maybe don’t know how to do it, or they are already doing it without thinking about it.

SEO can be very complicated, but there are some easy tricks you can do to improve you SEO on your blog. I’m an educated multimedia designer, so I have learned a couple of things in school that every blogger should be able to figure out. I hope this Beginner’s Guide to SEO can help you.

Difference between WordPress and Blogger

First thing first, there is a huge difference in whether you are using WordPress or Blogger as your blogging platform. Blogger is made by Google and therefore a lot more SEO friendly compared to WordPress, also Google will know your blog from the first day you start it since it will be in Google’s database.

If you have a self-hosted or a WordPress blog you will have a little more work to do since Google doesn’t know your blog and it’s not made to please Google.

Basic SEO

seo-title-url-meta-description

I will start by going over SEO in general, so you know the terms and I will then make two individual blogposts, going over how to in blogger and then how to in WordPress, otherwise this post will be way too long!

When people search on Google, they will write “Real Techniques brushes review” and then they will get a list of blogposts about it.

The first thing people will see is the title, it’s basically what the blogpost is about like the heading. The second thing they will see is the meta description which tells a little more about the page’s content. This is also how Google find your blogposts by matching what people are asking for with content on a page.

URL’s, headings and meta description

The URL is also important to Google, if my URL on this post was tanjamortensen.com/ph3490h how is Google then supposed to know what it’s about?

The same thing goes for headings. Think about if you were looking for the information you are writing about, what would you write in Google then? If it’s a review, write the label, product name and review, this way people find it easier to find.

Use subheadings in your blogposts too. This makes it easier for the reader to read all your content, it looks nice and Google will appreciate it. It will first look at your main heading (H1), then look at the H2, etc. This way you will be able to tell Google what the most important things in your content are.

I don’t always write the best meta description because I just don’t spend enough time on it. A key to remember here is to include your keywords in it, so label name, product name and review.

Content is king and images are important

content-is-king

The saying goes “content is king” which means content is more important than any other SEO trick. This also means that the recommended numbers of words are minimum 300 words in a blogpost. Of course you shouldn’t just write for the numbers of words, write what you have to say. I don’t always have 300 words because I don’t always have that much to say.

Images are also recommended in every blogpost because they make the reading more fun and helps prove the point. A good thing is to give your pictures a name before uploading so they shouldn’t be called “DSC9480”, but “Essie nail polish in Mint”, this way if people are searching for that nail polish they might find your post. This can also be done in an alt text for the image.

Don’t worry

I know all of this might be a bit much to process, you are thinking how does it help me? Very soon there will be two individual blogposts for how you can do it on your platform and then everything will come a bit more together.

If you want to learn more blogging tricks, I have a couple of old post in my blogging tips series.

I also have “How to make your Google Blogger stand out” and “How to: Permalinks in WordPress”

What do you think? Is it to confusing or do you understand it?

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